Dope Dope takes the iconic '90s skater and stoner aesthetic and infuses it with a contemporary twist, resulting in a cannabis brand that's edgy, stylish, and uniquely ownable. Dope Dope pays homage to the carefree spirit of the era while embracing the attitude and confidence of today.

“Doom & Bloom” is an edgy collaborative collection between MeUndies and Liquid Death. This collection blends the aesthetics of a midcentury housewife with a dark, satirical twist, exploring the juxtaposition of domesticity and empowerment. The central theme is a play on the idea that this 'housewife' can metaphorically "kill" stereotypes and expectations with her killer style. Sometimes, it's essential to break the mold and embrace your inner rebel, even if it's just putting on a killer pair of underwear while sipping on a Liquid Death.

”Doom & Bloom” was promoted through a multi-channel marketing strategy, including social media, website, and influencer collaborations. This collection was also featured at a pop-up at Fred Segal Weho where it had its own designated, custom-designed space and a launch party for brand awareness.

Art Direction: Sarah Lawhun
Assistant Art Direction: Tammy Ramirez
Production: Michelle Carpio and Shannon Gillece
Photography: Michael Julius
Video: Andrew Wood
Copywriting: Sophie Spiers
Digital Tech: Alex Fell
Styling: Sydney McDonald
Prop Styling: Tammy Trees
Makeup: Felicity Villegas
Hair: Robin Star
Asset Design: Hector Navarro, Ana Martinez

MeUndies launched their first ever line of cotton underwear. This campaign aims to create a movement where people from all walks of life feel comfortable, confident, and celebrated. It's about more than just underwear; it's about embracing and empowering the uniqueness of every individual while ensuring their comfort is never compromised. Comfort for all.

Art Direction: Katy Jones
Design: Sarah Lawhun
Copy: Lindsey Son and Nick Ciavarella

A dreamy, ethereal collab with the most dreamy, ethereal tattoo artist, Girl Knew York (Mira Mariah). Mira made these custom drawings to be featured on the product and was thrilled to have us feature her in the launch campaign imagery. This unique collaboration melds the world of body art with the soft embrace of underwear, allowing you to wear the mesmerizing designs of Girl Knew York.

Art Direction: Katy Jones
Design: Sarah Lawhun
Copy: Lindsey Son

Sonder was founded by individuals with a deep love of cannabis as a tool for creativity.

For most of our lives, we’ve shared cannabis with people who used the plant not to disconnect and escape from the world as popular opinion insisted, but instead to engage deeply with ourselves, the world around us, and the people we share it with.

Here is a variety of my work for Sonder including packaging, print, digital, and email design.

Used in subway ad campaigns, station takeovers, social media and ad campaigns, this campaigns speaks to how a bed is so much more than just a bed. We spend 1/3 of our lives in bed. Our beds are witnesses to the extraordinary and ordinary moments that shape our lives.

Art Direction: Jess Gary
Concept: Sarah Lawhun
Design: Katie Piper, Robson Tan, and Sarah Lawhun
Copy: Jess Gary, Katie Piper, Robson Tan, and Sarah Lawhun

Steam is an entertainment magazine targeted towards young adults. Using colors that pop and graphics that play on the youthfulness and artistic quality of Steam, this design features designs for the cover, table of contents, two front of book spreads, and two feature spreads.

A PDF for influencer’s that goes through a brief overview of Brooklinen. Get the know-how in a few simple scrolls.

This collaboration aims to create a line of underwear that embodies the spirit of Scooby-Doo, celebrating the beloved characters, iconic mysteries, and fun adventures, while delivering comfortable and stylish underwear to fans of all ages.

The art direction was inspired by the psychedelic feel and poppy colors of the iconic cartoon series.

It's time to pull on your mystery-solving underwear and unmask the childhood nostalgia with Scooby-Doo and the gang.

Art Direction: Sarah Lawhun
Assistant Art Direction: Jamie Nguyen
Production: Michelle Carpio
Photography: Michael Julius
Digital Tech: Alex Fell
Styling: Sydney McDonald
Makeup: Glenna
Asset Design: Hector Navarro, Tammy Ramirez

MoveMe is designed to empower individuals to explore the many ways their bodies can move, providing activewear that enhances and celebrates their own unique style of movement. What moves you?

Art Direction: Jamie Nguyen and Sarah Lawhun
Copy: Sophie Spiers
Photography: Michael Julius
Styling: Sydney McDonald
Digital Tech: Alex Fell
Production: Michelle Carpio

Underwear companies love to put women in a box. With a finite number of styles to choose from, you will either look like x, y, or z. What kind of woman are you? Woman X, Woman Y, or Woman Z? You better choose.

MeUndies is not about that. The truth is, we don’t care how you look. We just care how you feel. We want you to feel free to be yourself. Free to wear whatever color you want. Whatever cut you want. Whatever size you want. And free to be as comfortable as you want.

Underwear is a personal thing, and you should have the option to express yourself however you feel.

Free to Be Me.

A website re-design of the Mojave Desert National Park website. Drawing inspiration from the park's wide open spaces and natural color palette, the new design will offer visitors an online journey that mirrors the awe-inspiring experience of exploring the Mojave Desert in person.

A slew of emails that I created in my time at MeUndies. Everything from print launches, to brand building, to promos, even an email to market a trash pandas print. MeUndies in a nutshell.

Made for Mason Dixon Brewing Co., each bottle showcases a famous player in the Union Army during the civil war. More specifically: Ulysses S. Grant, Abraham Lincoln, and Ambrose Burnside individually.

Cute tote bags, stickers, and a quarterly newspaper. All the good stuff.

Byrd House Market is a local farmer's market in Richmond, Virginia. These are two diverse options, each eye catching in their own way while hitting their target audience of young families in an urban environment.

Passport to Adventure is a direct mail package for Visa's travel rewards program. The purpose of the illustrations are to make direct mail more visually interesting and to ignite the travel bug.

Designed layouts for various emails sent out by Brooklinen utilizing established branding while keeping each unique.

Postcards to be sent out to customers and potential customers highlighting Brooklinen’s referral program.

An annual report for the Ocean Conservancy's international cleanup. The report outlines statistics about global ocean conservancy, global involvement, and how to get involved, highlighting dramatic photography.

This two spread design uses bright colors to mimick New Zealand's bright landscape and utilizes high quality photography to inspire travel to the beautiful country.

The Barbie x MeUndies collaboration aims to celebrate empowerment, nostalgia, confidence, and self-expression. By wearing this underwear collection, customers can embrace their inner Barbie, reliving the enchanting memories of childhood while confidently expressing their unique personalities.

The Art Direction was inspired by Barbie’s iconic pink with pops of pastels to balance it out. We wanted to feature a diverse cast and show unapologetic confidence and joy through the imagery.

Art Direction: Sarah Lawhun
Assistant Art Direction: Tammy Ramirez
Photography: Michael Julius
Digital Tech: Alex Fell
Styling: Sydney McDonald
Prop Styling: Tammy Trees
Makeup: Glenna
Asset Design: Tammy Ramirez, Ana Martinez

A pre-launch landing page and packaging options for Athena Club.

Full Bore Surf Shop is a surf and swim shop that sells all the beach and summer essentials. Using a neutral palette and summer-inspired textures, the site keeps it clean and light.

Insert for Luna weighted blankets to go inside their packaging.

Abstract artwork explorations for the album "Love + Destruction"

Posters created for two different "My Name is Gideon" one-man shows held by All For One theater company. Each poster showcases all the unique tools Gideon uses his shows including: banjo, bouzouki, stomping, shruti box, mbira, jews harps, electronics, ocean harp, and other gizmos. Gideon has performed his home show in more than 500 living rooms.