Carrara

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Carrara is a first-of-its-kind marine collagen designed for longevity-aligned radiance. This breakthrough formula unites two clinically proven forms of collagen to support vibrant hair, strong keratin, lustrous nails, and a brighter complexion—blended into pure coconut cream for a rich, nourishing finish that satisfies as deeply as it beautifies.

This direction frames Carrara as radiance in its most timeless form—beauty revealed, not constructed. Inspired by Renaissance sculpture and classical portraiture, women are draped in long, flowing sheer fabric that moves like cream in motion. The fabric wraps, falls, and gathers with intention—echoing both marble carvings and the soft, enveloping richness of coconut cream.

Lighting is airy and painterly, carving dimension the way light moves across marble. The overall composition feels composed and reverent, never overtly sensual—more gallery than campaign. This is not beauty as trend. It is beauty as endurance. Beauty as structure. Beauty that stands the test of time.

Art Director: Sarah Lawhun
Photographers: Lauren Kelly
Videographer: James Bragg
Lighting: Glenn Chivens, Henry Han
Clothing Stylist: Ashley Angione
HMUA: Sravya Vatsavai 
Designer: Courtney Kane
Video Editor: Tiffany Kurnia
Producer: Michelle Carpio