Vesper

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Pique’s first non-alcoholic adaptogenic aperitif, Vesper, was introduced as a new kind of social ritual, crafted for those who want the high without the hangover. The campaign centers on the idea of rewiring the chemistry of feeling, elevating connection, confidence, and mood without alcohol.

The visual world blends fluid motion, elevated social ritual, and warm transitional light into one cohesive atmosphere. Liquids ripple and pour. Glassware glimmers against shadow. Sunset tones with saturated reds and oranges create an in-between space where energy shifts and connection builds.

A silhouetted couple at in those same sunset tones anchors the narrative, embodying presence, possibility, and shared elevation.

Art Director: Sarah Lawhun
Photographers: Lauren Kelly, Shawn Merz
Videographer: James Bragg, Jaiden Wood
Prop Stylist: Samantha Margherita
Assistant Prop Stylist: Paige Wentling
Lighting: Glenn Chivens, Henry Han
Clothing Stylist: Ashley Angione
HMUA: Sravya Vatsavai 
Designer: Courtney Kane
Video Editor: Tiffany Kurnia
Producer: Michelle Carpio